Welcome to the
Coronavirus Response
Toolkit

In response to the coronavirus pandemic, the Ad Council – in partnership with the federal government, public health partners, board member companies, major media networks and digital platforms – launched a series of national PSAs and multi-channel content to provide critical and urgent messages to the American public.

Creative assets focus on reaching higher-risk populations and the general public with messages around social distancing, personal hygiene and mental health. Additional assets, targeted to young people, urge social distancing and maintaining mental health, with a message that we can be #AloneTogether.

The toolkit will be updated as additional assets become available. For more information about this effort, please read the press release here. For more information about coronavirus, please visit Coronavirus.gov.